An anti-smoking campaign for Public Health England targeting roll-up cigarettes, warning how smoking progressively rots your body’s internal system with every cigarette.

Stomach-churningly wrong... It may not stop hardened smokers... but we suspect it will reinforce the message among the upcoming generation that it's not worth starting (smoking) unless they want to increase their chances of a very unpleasant death.
David Reviews (5 Stars)

A hard-hitting morbid spot directed by Simon Ellis. Employing his usual ability to get convincing performances from his cast, Simon has delivered a hard-hitting film that is already provoking a flurry of online debate.
Little Black Book